What is the “Internet” Anyway? Meet the BMW i3!

February 02, 2015

BMW i3 Super Bowl Commercial with Katie Couric and Bryant Gumbel

One of the best and most talked about commercials during this year’s Super Bowl was for the BMW i3. It was a fantastic way to showcase the cutting edge technology, as well as the beauty of this new vehicle. And who doesn’t like a great punchline, anyway? Here are some of the details.

If you missed the commercial, you can watch it below. Using high profile newscasters – Bryant Gumbel and Katie Couric – and an old school clip about the Internet, the audience is treated to a good laugh by seeing the two discuss, with much confusion, what on earth the “Internet” was. Flash forward and we see our two stars driving in the new BMW i3 “with nothing under the hood” and running entirely on “wind.” The implication, of course, is that just as the Internet is everywhere now and a critical part of our lives, so, too, will the BMW i3 become.

“Newfangled Idea”


So what is behind this new technology? There are lots of innovative features with this vehicle, and the carbon-fiber/aluminum structure is just one of them. Its best feature, of course, is its innovative motor, quiet and smooth with energy efficiency and green tech to boot. The motor is near silent. But don’t think you’re sacrificing power for a bunch of new ideas. You can still get the BMW i3 from zero to 60 miles an hour in 6.5 seconds. With 81 miles per charge, this vehicle can go anywhere you need it to. For the dead-battery anxiety, you can also purchase an optional range-extending gas engine.

Driving the BMW i3 is literally driving The Future. If you haven’t had the pleasure of testing a BMW, why not take this opportunity to see what you have been missing? Come find out what the BMW Super Bowl commercial was all about for yourself! Braman BMW Jupiter can hook you up with the best of our “newfangled ideas.”

Category: BMW i3