BMW Offers A Look Into The Future Of Luxury

April 21, 2014

While not yet ready for center stage in the Braman BMW showroom in Jupiter, BMW’s new concept, the Vision Future Luxury, debuting at the 2014 Beijing Auto Show, packs enough technologies, premium materials and innovations to suggest it is the direction for a future BMW flagship. The Vision Future Luxury concept is an evolution of the look first presented on last year’s Gran Lusso Coupé, a collaboration between BMW and legendary Italian design house Pininfarina. The front is dominated by the car’s grille, set with a pair of slit-like laser headlights, below which sit a pair of air curtains.

Toward the rear, a coupe-like profile and sloping trunk lid significantly reduce aerodynamic drag and work in conjunction with sculpted exterior surfaces that help channel air. Other elements include an air breather system at the rear of the front wheel arches, a C-pillar with internal air channeling, and openings in the rear apron which vent air from the rear wheel arches. The final touch is organic LED (OLED) elements for the tail-lights that pave the way for a completely new treatment of the typical BMW L-shaped lights.

OLEDs consist of wafer-thin organic semiconductor layers positioned between two electrodes. The light-emitting polymer layer is roughly 400 times thinner than a human hair and does not require reflectors in order to produce the desired broad light dispersion, thus they can open up completely new ways of using light in and around the vehicle.

The Vision Future Luxury has been developed using lightweight principles originally developed for its eco-friendly i3 and i8 electric vehicles, with carbon fiber playing a key role in the construction of the concept. The lightweight stuff is visible in the doors, under the seats and with the shortened B-pillar. Carbon construction allows the seat frames to be integrated into the load-bearing structure and coach-style rear-opening back doors provide a wide opening for passengers getting into and out of the back seat.

BMW Future of Luxury

Further expressions of innovative design include a layered composite structure. In the cabin, for example, an initial base layer of fine carbon fabric is followed by a functional level featuring user interface components, control and display interfaces and lighting functions, which in turn is followed by a further structural, load-bearing layer of aluminum for additional strength. Finally, the top layers comprise the premium materials one expects in a luxury car such as wood and leather. Specific materials found in the Vision Future Luxury concept include aniline leather, lime wood and silk carpet.

This principle is expected to feature in a new modular platform BMW is developing for its future models, sized from the 3-Series up. The first recipient of the new platform is expected to be the next-generation 7-Series, due in time for the 2016 model year.

The Vision Future Luxury has an eDrive badge on the trunk, but also has exhaust pipes, which suggest that a plug-in hybrid system has been utilized. With vehicles like the 2015 i8, BMW has shown that a plug-in hybrid system can be both powerful and efficient.

The Vision Future Luxury features a new style of user interface that provides improved integration of BMW ConnectedDrive system. The driver is surrounded by a wraparound cluster of three inter-meshing displays, creating the typical BMW driver-focused cockpit.

The left-hand display mainly presents vehicle-related information, while in the center a programmable cluster displays speedometer, rev counter and other information, as well as context-adaptive supplementary data, which is displayed as and when relevant.

Meanwhile, the right-hand display–the Driver Information Display–provides additional infotainment information and is controllable via a touch-sensitive interface. The driver also has the option of controlling all these functions by voice command, and further information can be supplied via a head-up display.

Part of the Driver Information Display also includes a section for the front passenger. Applications like booking opera tickets online direct from the vehicle via the BMW ConnectedDrive Luxury Concierge service can be displayed here, where they don’t risk distracting the driver. The relevant functions can be controlled by the passenger using the iDrive control and touch-sensitive interface.

With the Vision Future Luxury, those riding the back also have something to look forward to. They’ll find a pair of displays and a detachable tablet that can also control vehicle functions and access ConnectedDrive services. Everything from trip-related information like speed and journey time to information relating to concierge services can be displayed here. It is also possible to use online entertainment content like internet-based video and music streaming as well as gaming.

For more information about the future of BMW luxury, or to schedule a test drive of one of the current line of BMW luxury / performance vehicles, visit Braman BMW Jupiter.

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