It’s always exciting when two competitors come together on a special project. The latest BMW news is that there may be talk with Mercedes about collaborating on a car series. This means you could purchase BMW and Mercedes in one vehicle.
Sharing Expertise
Handelsblatt is a German automotive magazine that broke the rumor. The idea is that BMW and Mercedes would develop a new generation of compact cars together. This would be the BMW 1 Series and the Mercedes A-class.
Of course, such cooperation would mean sharing technology between the makers. One benefit is that both BMW and Mercedes could share expertise and development on autonomous cars. This would allow them to develop self-driving systems that take advantage of both makers’ extensive experience and technological knowledge.
When Would This Happen?
As you read this latest BMW news, you may realize that Mercedes has already introduced a new A-class. Similarly, you’ll be able to purchase BMW 1 Series that’s brand new in the very near future. This indicates that the fruits of any BMW and Mercedes cooperation may not be seen until 2025.
What Are the Advantages?
There would be a number of advantages for customers in this. First, you get to see what two world-class luxury auto makers could create by putting their top minds together. Second, by developing a chassis for two lines, both brands could save some money in development. That can get passed on to customers, so that these new lines deliver that world class quality as a price point that’s favorable to customers.
Beyond this, you’re talking about two of the top engineering teams in all of automotive history combining R&D resources and brainpower. Everyone wants to know what the cars of tomorrow will look like, how they’ll perform, what technology they’ll offer. What better way to find out than by putting two of the world’s most brilliant teams together to make tomorrow’s cars?